Created and launched a 57-page brand guidelines document for LADbible Australia, covering brand strategy, tone of voice, editorial, social, video, talent, visual, sound guidelines, and partner collaborations.
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Creative direction for LADbible and TAB's epic livestream series featuring top Australian sports icons and experts.
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Heineken Silver US Open Coverage: Real-time social content featuring highlights and state updates that engaged tennis fans and boosted brand visibility during the tournament.
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Creative strategy and direction for LADbible’s backyard cricket lawn judging content series featuring amateur panelists reviewing lawns in Sydney, with featured product integration.
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Streamlined processes for a small team handling 10+ briefs per week, implementing tiered responses and a ‘filtering call’ to manage SLAs, allocate resources, and set expectations.
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Managed key B2B accounts for Hino Trucks and Toyota Material Handling. Streamlined long-form content, social media and video production to boost efficiency and output.
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Developed the creative platform and strategy for a collaborative content series with LADbible, UrbanList, and JimBeam.
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A strategic social campaign transforming TV ads into engaging content using innovative design, copy, and interactive quizzes amid high scrutiny.
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Little Tikes pivoted its annual World's Biggest Play Date during COVID-19 by launching an at-home event using data insights and top parenting influencers to create engaging, safe activities for kids.
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Build hype around the release of limited edition Jean Paul Gaultier fragrances ‘Le Male, In The Navy’ and ‘Classique, Cabaret’ via a sampling activation.
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