MORE COPY

Lead copywriter for Toyota AU/NZ. Crafted the welcome journey and motorsports blog copy, leveraging data to target diverse audience segments.

Example blog post for Toyota Motorsports featuring master driver Morizo and the legendary story behind the All-New GR 86 - Morizo Edition.

Lead copywriter for McDonald’s Australia for 3 years. Crafted CRM direct response copy for in-app marketing, push notifications, and EDM newsletters, managing campaigns like McDonald’s Monopoly, Daily Deals, and Loyalty Rewards.

Copy crafted for the digital and print brochure of Appin Grove by Walker Corporation, featuring strategic collaboration with a designer to ensure cohesive flow, look, and feel.

Clear, persuasive copy designed to evoke empathy and prompt immediate action for the Medicin San Frontieres non-for-profit organization. The messaging was optimized for both display ads and social media, ensuring consistency and a strong call-to-action.

Launched teapigs' new Australian Facebook and Instagram accounts, creating engaging content with 8 posts per month per channel to drive brand awareness and local engagement.

Social media copywriter and manager for eftpos. Developed humorous, pun-driven content that encouraged audiences to "press chq or sav" in their purchases, boosting engagement and brand recognition.