Brand Guidelines for LADbible Australia
In a dynamic and fast-paced digital landscape, establishing a clear and consistent brand identity is crucial. I created and launched of a comprehensive 57-page brand guidelines document specifically tailored for the LADbible Australia market. This document was designed to align internal teams and external partners with our unique brand voice and creative standards.
Contents & Process
The brand guidelines document encompasses the following sections:
Brand Strategy: Articulating the core values, mission, and vision of LADbible Australia.
Tone of Voice: Establishing the distinctive voice and personality for all communications.
Editorial Guidelines: Setting standards for written content, ensuring clarity and consistency.
Social Guidelines: Defining best practices for social media engagement.
Production Video Guidelines: Outlining standards for video content production.
Talent Guidelines: Providing direction for on-screen talent and influencer collaborations.
Visual Guidelines: Detailing design principles, color palettes, typography, and imagery.
Sound Guidelines: Establishing audio standards for all branded content.
Partner Collaborations: Offering protocols to ensure all external partnerships adhere to our brand identity.
Working collaboratively with cross-functional teams, we integrated insights from various departments to ensure the document was comprehensive and actionable. The process involved intensive workshops, detailed research, and iterative reviews to refine every element of the guidelines.
Outcome
Unified Brand Presence: The guidelines have become the cornerstone for all creative output, ensuring consistency across all channels.
Improved Collaboration: Clear, actionable standards have streamlined communication between internal teams and external partners.
Enhanced Efficiency: With a definitive reference point for all brand-related decisions, the creative process has become more efficient and aligned.
