Janice Isidro
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Heineken Silver US Open Coverage

For the US Open, I created a dynamic content for Heineken Silver, delivering real-time coverage through social content. The initiative focused on sharing key highlights and state updates to engage tennis fans and enhance Heineken Silver’s association with the excitement of major sporting events.

Approach

  • Content Strategy: Developed a content plan to capture live highlights and “state” updates (real-time moments and match status updates) throughout the tournament.

  • Creative Execution: Collaborated with creative teams to produce engaging visuals, short videos, and interactive posts that translated TV commercial energy into social-first formats.

  • Social Management: Monitored social media conversations in real-time, adjusting content to keep it relevant and engaging as the tournament unfolded.

  • Integrated Messaging: Ensured that all content reinforced Heineken Light’s brand values, aligning with the brand’s upbeat and lively personality.

janice isidro