Social Content Series: Summer with JimBeam

In an Australian-first collaboration, I developed an immersive content series for JimBeam in partnership with LADbible and UrbanList. The series aimed to capture the true essence of Aussie summer by exploring local hotspots, hidden gems, and the vibrant communities that come alive under the sun.

Strategy

• Collaborative Content Creation: Partnered with LADbible and UrbanList to develop and curate authentic stories that resonate with local audiences.

• Multi-Platform Approach:

  • On-Site & IRL Events: Organized live activations and events to celebrate the local culture and bring the content to life.

  • Social & Video Content: Produced engaging videos and social posts that captured real-time experiences, blending humor and authenticity.

• Storytelling Through Local Legends: Unraveled the unique narratives behind iconic Aussie experiences—from pub grub favorites to the soulful vibe of neighborhood bars—ensuring every piece of content celebrated the rich tapestry of local life.