Event & Content Production — Little Tikes Virtual Playdate

The challenge:

Every year on the 16th of May, Little Tikes holds their annual World’s Biggest Play Date event.

Parents and young children are encouraged to attend the play date with lots of Little Tikes activities at the activation.

Due to COVID-19 the playdate activation was cancelled so Little Tikes turned to my team at Publicis Content for guidance on how to activate the play date with the COVID-19 restrictions.

With some quick thinking I was able to come up with an innovative idea that would allow the World’s Biggest Play Date to still go ahead whilst abiding by the restrictions.

The solution

Using a data backed approach and social listening tools we uncovered that there was a high search volume for ideas to keep children preoccupied with COVID restrictions. Using this information, we created the World’s Biggest Play Date at Home.

Using 3 x Top Tier parenting influencers we were able to assign each influencer with an activity based around Little Tikes products to help parents with activities for their children.

e.g. A scavenger hunt, obstacle course and cooking lesson.

The content will be supported with boosting and media support. Live Date: 16th May, 2020.