Streamlining the Creative Process for Brief Responses
With at least 10 briefs a week flying through the door from the sales team, I needed a way to streamline processes so our very nimble team can respond quickly and effectively.
I recommended tiers of responses to help with SLAs as well as implemented a ‘filtering call’ process so that we can allocate resources and manage expectations.
Challenge
High Volume of Briefs: Managing 10+ briefs weekly created a bottleneck.
Resource Constraints: A small team required efficient workflows to meet Service Level Agreements (SLAs) without compromising quality.
Expectation Management: There was a need to clearly allocate resources and set realistic expectations for the sales team.
Approach
Tiered Response System: I recommended establishing tiers of responses. This allowed us to prioritize briefs based on urgency and complexity, ensuring that critical requests received prompt attention.
Filtering Call Process: I implemented a 'filtering call' process. This process enabled us to quickly triage incoming briefs, allocate the right resources, and manage expectations by clearly defining what could be achieved within given time frames.
Impact
Improved Efficiency: The new processes significantly reduced response times, ensuring we consistently met our SLAs.
Effective Resource Allocation: The filtering call process allowed for a more balanced workload, ensuring that our small team could manage the high volume of briefs without becoming overwhelmed.
Enhanced Expectation Management: Clear communication and prioritization helped align the sales team's expectations with our capabilities, leading to smoother internal operations.
