Janice Isidro
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UX Copy Solid Starts App

For the Solid Starts MVP, I led the UX copy strategy. I collaborated closely with the design and development teams to write clear, engaging copy that guided users effortlessly through the app's interface. This comprehensive approach not only enhanced user understanding and interaction but also set a strong foundation for the app's overall user experience.

UX Copy for Solid Starts

 

launching solid starts

For the launch of Solid Starts, I lead the UX copy strategy and execution. Working closely with the design and development teams, I crafted clear, engaging copy that guided users seamlessly through the app's interface. This holistic approach not only enhanced user understanding and interaction but also established a strong foundation for the app's overall user experience.

approach

The goal was to create an an app journey that made a complex, sensitive topic accessible and easy to understand for parents, and to hit 100,000 downloads in the first year, establishing the app as a trusted resource for baby feeding.

As the lead copywriter and CX strategist, I was responsible for shaping the app's tone and ensuring an intuitive user experience. I worked closely with the product and design teams to:

  • Streamline the User Flow: Organize content effectively by categories such as food types, allergens, and milestones.

  • Craft Empathetic Copy: Ensure that every piece of copy was clear, engaging, and empathetic, making the information accessible for parents navigating their baby's solid food journey.

impact

Thanks to a collaborative approach and strategic content planning, we not only met but far exceeded our initial goal. In less than a year, Solid Starts achieved over 2.5 million downloads, helping millions of parents feel confident and supported in their baby's solid food journey.