Sunglass Hut Summer Party

Influencer Content Activation

In collaboration with Sunglass Hut, we threw a summer party at a chic beach house, gathering top influencers for a day of sun, style, and unforgettable content. The event not only celebrated summer vibes and iconic eyewear but also extended the activation’s reach far beyond the party itself.

the event

We brought together fashion-forward influencers, including Nadia Fairfax and Josh Heuston. Against the backdrop of the sun-soaked coast, the party provided the perfect setting for creating lifestyle content that resonated with the audience’s passion for style and summer fun.

Strategy & Production

Digital Lookbook Creation: Capture the essence of summer and style by curating a digital lookbook featuring the best of Sunglass Hut’s summer collection.

• Partnered with professional fashion/lifestyle photographer Liz Sunshine to document the event, ensuring that every shot radiated the vibrant, carefree energy of a beach day.

• The lookbook featured shopable images that highlighted four signature sunglass styles, providing style inspiration directly tied to the Sunglass Hut experience.

Multi-Platform Amplification:

• Social Media & Paid Posts:

  • The content was distributed via Facebook and Instagram, ensuring that our summer party extended its reach well beyond the beach house.

• Collect Ad Format on Facebook:

  • Generate Intent: Collection ads paired dynamic visuals with relevant products, capturing mobile shoppers’ attention.

  • Nurture Intent: After engaging with the ad, users were led to an Instant Experience ad, further fueling interest.

  • Harvest Intent: These Instant Experiences then directed prospects to the website, bridging the gap between inspiration and purchase.