GTM Content Content Strategy — Campo Viejo Transforms a Traditional Christmas

Objective
Pernod Ricard tasked me to create a disruptive content  strategy for their Campo Viejo brand. The real challenge: to develop a content strategy that answered multiple jobs:

-Cut through the Christmas noise
-Speaks to both northern and southern hemispheres
-Ensure universal appeal for CV across all key global markets (UK, US, ES, AUS)​

Solution
Through a Data Driven Content approach, I developed a Christmas content strategy that created a story based off a deep consumer insight – Campo Viejo Transforms a Traditional Christmas. This helped us cut-through a very cluttered and repetitive content period while answering the complex tasks of global and audience relevance.