In collaboration with Concrete Playground, I launched the Heineken Insider chatbot 2.0 for Heineken. This innovative Messenger bot helps readers find the perfect venue in real time by offering personalized recommendations based on their taste and mood.

Approach & Execution

Personalized Recommendations: Developed the chatbot to ask users about their taste preferences and current mood, delivering tailored venue suggestions instantly.
Exclusive Experiences: Integrated features that reward users for engaging with the chatbot, including exclusive offers like free Heineken beers and event access, reinforcing the brand’s commitment to unique customer experiences.
Collaborative Development: Worked closely with Concrete Playground to ensure the bot's design, messaging, and functionality resonated with Heineken’s target audience and maintained brand integrity.

Results

Enhanced Engagement: The Heineken Insider chatbot successfully drove real-time interactions, making venue discovery fun and personalized.
Exclusive Value: By offering unique experiences and rewards, the bot not only improved customer engagement but also helped to strengthen brand loyalty across Australia.
Innovative Digital Experience: The initiative set a new benchmark in digital engagement for Heineken, positioning the brand as a leader in innovative, customer-focused experiences.

Read more:
https://concreteplayground.com/melbourne/design-style/introducing-your-trusty-new-on-the-go-brew-companion

MORE WORK

Heineken Concrete Playground Bot