Social Copy GTM — FMCG (teapigs)
Client: teapigs
Project: Launch of new Facebook and Instagram accounts in Australia.
Objective:
Establish a localized social media presence to boost brand awareness and engagement among Australian tea enthusiasts.
Approach:
Launched dedicated Facebook and Instagram accounts for the Australian market.
Implemented a consistent content schedule of 8 posts per month on each platform.
Curated and developed content that resonated with local tastes while maintaining teapigs’ brand identity.
Results:
Successfully built a localized community of tea lovers.
Achieved steady engagement through regular, high-quality posts.
Strengthened teapigs’ brand presence in the Australian market.


